PUTTING THE MCR STAMP OF APPROVAL ON THE MANCHESTER CITY PUMA KIT LAUNCHED 2019

For the launch of Manchester City’s first kit with PUMA, XL.IRL were tasked with the NERDS AGENCY to curate a line up of the most authentic voices for the next-gen of Manchester Music in order to target the football obsessed teenager. Headlined by Bugzy Malone, we engaged Aitch , Tunde, Mastermind, Daisy Adams and former Manchester City player Joleon Lescott to DJ for the event. With images shot by Manchester photographer legend Jake Millers.

LIVE EVENT CURATION